The #1 Reason Your Thought Leadership Business isn’t making the impact and income you desire (and what you can do about it)
Dear Visionary Entrepreneur,
If you’re like most of my clients, you have a huge vision and a lot of passion for what you do. You know you are on this planet for a reason, and you don’t want to waste one second of time- or any of your gifts during this precious life of yours.
You’ve likely experienced some success already; you have programs or services which are selling sort of well; and you’re earning some income, and making some impact.
But one of the things that keeps you up at night is the feeling that you’re not making impact or income fast enough.
You keep shuttling back and forth, mentally, from the next big thing you want to create to serve your community- and the reality of needing to generate consistent cash flow to keep your business running so you can make the difference you are here to make.
If you’ve had trouble balancing the visionary side of your business with the practical side of marketing and sales; and if you’re experiencing inconsistent cash flow; you’re not alone. And it’s not your fault.
You see, thought leaders are a rare type of entrepreneur. They receive guidance and information on many levels, and sometimes, this intuitive knowing can get clogged up and muddied by practical (and maybe even mundane concerns.) When your brain can see visions for the future of how things could be; it’s very challenging to move from that level of what if to the level of what is.
As a result, your business tends to grow in stops and starts- and your cash flow is inconsistent.
Are You Like Alissa?
If you’re anything like my client Alissa*, you wake up each day feeling stressed out by the amount of income you need to generate just to keep the lights on. Alissa is a visionary in the health and wellness space. She has created numerous coaching and educational programs which have changed her clients’ lives. Alissa wants to change the face of health in her lifetime. She employs a team of 15 people, but the problem is that each of these people has been brought on for their enthusiasm and passion; not their skillsets. So what Alissa faces, each day, is caring for a team of 15 people who can’t move her business forward in any appreciable way, and there is never enough income to launch the new programs and products Alissa knows, with certainty, are absolutely needed.
Alissa begins each month with a cash shortfall of $25,000, and each month is focused on making enough money to cover expenses. Some months are a little bit better, but this is not predictable. As a result, Alissa is suffering from stress related headaches and stomach ailments; at a time when she needs to be in peak health to take her company forward.
They have more than 15 programs available for sale; but no one can figure out how to sell these in a way to produce consistent, recurring income.
Not enough money, not enough time, not enough impact, and not enough business systems are common problems for thought leaders.
And that is where I come in.
Hi, I’m Dr. Rachna Jain.
I’ve been working with visionary entrepreneurs for more than 10 years, and have helped many thought leader businesses move from not enough money, not enough time, not enough impact to increasing profits 100-150% in one year, creating evergreen systems for sales and marketing that need less time to run, and helping my clients grow their online communities by hundreds (and sometimes thousands) of people each month.
As a trained psychologist and artist (in metal, and glass, and digital photography), I know, first-hand, what it’s like to be lit up by your creativity, and how good it feels to jump both feet into a new idea; especially one that will make the world better and more beautiful.
For many years, I struggled against the idea of systems and structures in my business; believing that these would stifle my creativity and dampen my passion.
Yet, what makes me unique is that alongside my strongly visionary and highly creative traits, I’m also an equally good implementer. That means I can take ideas, no matter how big and grand and lofty, and put them into a system where they can go from idea to reality.
This is one of my superpowers.
“I’ve had the opportunity to work with Rachna for the past two years, first when she was my client, and now as a member of the leadership team for my company, WealthyThoughtLeader.com. In the time I’ve known Rachna, I’ve come to appreciate the rare combination of talents she represents: a strategic approach to online marketing, combined with rapid execution and implementation towards defined goals. Rachna is a rare gem – the real deal when it comes to helping businesses become more well known, and make money.”
So what does that mean for you?
I can turn your thought leadership into a million dollar business—for you
I do this through my M6 Model, which creates evergreen marketing and sales systems for your thought leadership business.
You don’t necessarily need to know all the steps of the M6 model to benefit from it; but what you would want to know is how it’s helped other businesses like yours.
For my most recent past six clients, who had business revenues between $100,000-$500,000 per year, I increased their business profitability 100-150% per year. This means that they were taking home hundreds of thousands of dollars more this year than the year before.
For these same six clients, I reduced their costs of client acquisition by 50-75%. This means that they were able to attract new clients at less cost.
These same clients also grew their online communities by hundreds (or more) people each month, which meant that they were increasing their audience, and their impact.
All together, I helped these clients realize their business visions, so they made more money, had more freedom, and made more impact.
And that was just in the first year.
Each of these client businesses benefitted from my unique skillsets in marketing and business building. Each of these clients now has a perpetual, always running, always working evergreen marketing and sales system that creates consistent cash flow month after month.
“In one year working with Rachna, we experienced a 30% growth in annual sales of our half-million dollar company. With our second (newer company) annual sales doubled. Profit increased significantly (more than 100%) for both companies. We created a better marketing funnel which eased the ‘perpetual-need-to-launch’ pressure. Rachna helped improve our client engagement and our list not only grew but so did our credibility and connection with our community. I can’t wait to see what we achieve as we work together this next year!”
And remember my client, Alissa, who I mentioned earlier? Well, now her business is profitable each month, as of day 1, her team is trained, her business has systems, and she’s now freed up to create the new programs and services she’s been dreaming of. Plus, and perhaps most importantly, her stress headaches and stomach ailments have gone away.
Consistent cash flow, more income, and more impact are the benefits of a well-running thought leadership business.
But the sad fact is that most thought leaders don’t realize this until they’re already running short of cash, have teams to support, and are feeling the effects of constant financial stress and the internal urgency to do more faster.
My M6 Model can reduce your stress, generate more income, and give you a set of business systems that you can use to grow your business past wherever it is now.
And the best part? I do all this for you.
Taking your ideas and your vision, I will craft a blueprint for turning your thought leadership into a profitable business. You’ll be able to see exactly how all your ideas fit together and can work together to build the income level and impact level you most desire. Once your blueprint is created, I’ll then direct my team to build your evergreen system for you.
We’ll do the visioning together, and I’ll take care of the implementation, so you can focus on other things.
“Working with Rachna is a blast! I had the pleasure of working with her a decade ago, briefly, as part of someone else’s project. Jump ahead 10 years and I needed someone to help me redesign my website, start a customer contact campaign, and pull together multiple platforms into one integrated model in order to bring my company, Tambuli Media, to the next level.
“I immediately thought of Rachna and reached out with an email. She responded promptly and we spoke by phone- and that’s all it took. I found her sharp, knowledgeable, fast thinking, and able to do workarounds to help actualize my vision. She also helped craft a new vision that I didn’t know was possible. I highly recommend Rachna and her team and continue to work with her now.”
Frankly, what I’m offering you is a no-brainer. I’ll build for you an effective and profitable marketing and sales system that you can run with minimal staff, and which will generate income for you month after month, and year after year.
As from being a psychologist, I’m also a skilled technologist; and we will use various marketing technologies to set up your business for greater scalability.
If you dream of impacting thousands, or hundreds of thousands of people with your message, while making a good income to support you and those you love, then you need my help.
No where else will you find someone who has such a deep understanding of human psychology, internet technology, and the knowledge and skills to turn your grand business vision into something even better—reality.
You’ll get the peace of mind of knowing your income is growing each month. You’ll see the numbers to show your increased impact. You’ll glow from the messages of praise and testimonials flowing in from your community. You’ll be recognized as a true thought leader; one who is changing the world for the better.
Do you want that?
I want that for you too.
Work with me and let me build you an evergreen marketing and sales system to take your current business to a new level.
“Rachna’s efforts have helped us focus our limited marketing budget and efforts on the highest-impact activities — so we’re getting far better results in less time. Since we began working together, our course and consulting revenue has increased 295%, traffic to key pages has increased 50%, free trial subscriptions have increased 300%, SaaS revenue has increased 400%, and our mailing list has grown 210%. We’re excited to launch a redesigned marketing site that incorporates everything Rachna has helped us learn about our customers, so we can help more people launch their own online courses!”
Are You The Right Kind of Client For Me?
Are you the right kind of thought leader to become one of my clients? Here’s a short list of what I look for in any new client:
- A powerful and compelling idea that is thought leader worthy
- An open and curious mindset focused on improvement
- A strong desire to create a business that is more profitable and easier to run
- A partnership where we work together to reach your business goals
Is my approach right for everyone? No. And that’s fine with me. I’m only interested in working with those sincere, thoughtful, and committed visionary entrepreneurs who I truly believe I can help.
It’s only fun for me if you have great success with my system, and so I choose my clients very carefully.
I take on each of my client’s business as if it were my own; which means I only want to work with passionate and committed clients who want their own success as much as I want this for them.
If this sounds like you, and you fit the criteria above, then I’d like to invite you to join me to create your M6 Profitability Blueprint.
We’ll meet together and draft your thought leadership marketing and sales system so you can take the first step on the road towards more income and more impact.
You don’t need to wait another day to create the business you’ve always dreamed of.