by Dr. Rachna Jain | The Art of Self Promotion
How comfortable are you with bragging about yourself? Well, not bragging, maybe- but at least speaking up about what you know and what you can do? The experience for this question came out of a call I had with a client this past week, where I asked her why she...
by Dr. Rachna Jain | The Art of Self Promotion
So what separates the most successful businesses from those that aren’t? One word: visibility. The businesses which are able to create and maintain high visibility attract the most customers and sell the most. At some level, it’s a numbers game. Visibility...
by Dr. Rachna Jain | The Art of Self Promotion
Find easy ways to sell/market. Marketing doesn’t need to be involved, arduous, or laborious. You can fulfill your marketing tasks by simply sharing about your business while waiting in line, by hand writing a 3 line thank you card, or by tearing out an article...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #12: Take regular action to build your expert status. Expert status may take a while to build, but once you’ve started, keep going. Take regular action (at least once a week) to actively and consciously build your expertise and to share your expertise with...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #11: Re-use all your expert status to build even more. When your press releases lead to interviews, or people write in to say they loved your book, gather and re-use all of this input to further build your expert status. Remember, people love to hear what others...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #10: Provide your content in many different forms. This is a great strategy for both reaching more people and leveraging on your material. Present your topic in various formats: as a book, article, audio, workshop, seminar, and panel discussion, for instance....