One of the biggest challenges we entrepreneurs face today is keeping sales coming in. With the current economic situation, it becomes more and more crucial that we each use all of the tools we have to sell more. No matter what your business, you are first a marketer, and second, a salesperson.
This is uncomfortable for many of us in professional services, as we just want to do our “art” and leave the marketing and sales to someone else.
I wanted to be sure you that you are aware of a book launch which is happening today- the book is “How to Sell When Nobody’s Buying (And How to Sell Even More When They Are)- and is written by my good friend, Dave Lakhani, who is one of the top sales trainers in America, in addition to being a best-selling author, high paid speaker, and regularly appearing in national media. You might have seen him on the Today Show or The Big Idea with Donny Deutsch (when that was still on the air.)
In any case, Dave’s new book is out now, and is a must read for every small business owner. The reviews of this book are extremely positive, with people saying that the wisdom in this $15 book is worth more than information found in many $497 infoproducts.
(And we both know how many of those you’ve invested in, right?) (My bookshelf is full of them.)
Anyway, I’m promoting the book today because it is excellent, and I want you to get it, read it, and apply it. You’ll get sales advice starting in Chapter 0 (yes, the book has a chapter zero), and this chapter, alone, is worth the price of the book.
You’ll learn how to use social media to increase your visibility and brand recognition (thanks to chapters contributed by me, and Facebook/Twitter guru Mari Smith), and you’ll get inspired by some motivational interviews with people who have overcome tremendous obstacles to achieve meaningful results.
You can learn more about the book here: http://www.HowToSellWhenNobodysBuying.com – and can even read a sample chapter.
Don’t wait, because in business, time wasted is money lost.