It had been a while since I last spoke with David Bullock, the famous Taguchi testing expert, so I was thrilled to hear from him today. 

He caught me up on all kinds of great stuff he’s been doing (and it’s a lot!).

One of his new projects is a new blog that examines how Barack Obama is using social media to drive his Presidential campaign.

I checked it out today and there is some good stuff there. You’ll want to visit if you’re interested in a broader perspective of how social media is influencing the election landscape.

Using a basic strategy of organization, engagement, and fundraising, Obama has been able to reach multiple campaign related goals using multiple Web 2.0 sites.

Politics aside, Obama’s use of social media is masterful. Visit Barack2.0 to learn more.

*Image in this post clipped from their site.