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One of the elements of being a successful self promoter is that you must believe in the value you provide. Because, let’s face it- all marketing hype and perfect taglines aside, value is what clients remember. They remember how you helped them solve a particular problem, or how you freely shared your expertise, or how you connected them with other helpful resources so they could attain their goals. While they might know your tagline or understand your brand, what matters more is what you have done to assist them. How have you demonstrated value? Have you done it well enough so that your clients feel it, too? To misquote an often used phrased, "If you provide value, they will come."