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Follow through is often respected, but not always done. Simply, follow through refers to the idea of matching your behaviors with your words- doing what you said. Have you ever had the experience of requesting information and then not getting it? Bad follow through. Has anyone ever business appropriate information from you, and you never got around to calling them back or providing them the information? Bad follow through. Get many inquiries, not too many sales? Check your follow through process. Is it confusing? Does it take too long? Does it demand too much of the customer? With a few tweaks here, it’s likely that you’ll find it easier to make the sale.