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An extremely effective strategy for keeping your marketing fresh is to start looking for newsworthy angles in your own business. What is your business doing which is new, interesting, or exciting? How do these activities enrich those in your client base or community? Who would benefit from knowing about your latest initiatives and projects? By getting in the habit of looking for newsworthy angles in your business, you can keep your marketing fresh, because you’ve gotten into the habit of innovating and updating regularly. The other added bonus to this, of course, is that getting clear on newsworthy angles can make it easier to obtain publicity and media coverage for your business- and that, as you may know, will make your business even more newsworthy.