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If you’ve committed to running a business, you also need to commit to the marketing and selling of the goods and services of that business. Unfortunately, many professionals and solo entrepreneurs find it difficult to sell- especially when the "product" is them! They avoid persuading or influencing potential customers, they avoid giving opinions and advice, and they avoid stepping up to share what they know….because they hate "selling". Underneath every "I hate selling" statement is a whole lot of fear. If you find yourself believing you hate selling, you’re probably not good at it. If you’re not good at it, you won’t do it. And if you’re not doing it, your business will never be as successful as it could be. Consider this: If you weren’t afraid of selling, what could that mean for your business- and for you?