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Facebook began its annual F8 conference yesterday and announced that they are opening up their Messenger platform to developers. This means that new apps and functionality will be available soon for Messenger, Facebook’s in-built messaging platform.

These changes will allow users to add photos, videos, animated GIFs and even personalized messages set to the tune of your favorite songs.

Facebook also announced Businesses on Messenger, a new service which allows businesses to communicate with their customers about shipping information, order status, and other post-purchase details.

These changes suggest that Facebook is continuing to try and grow in relevance and usability, keeping their billions of users more closely tied to their existing social platform.

There are other changes coming to Facebook too, including Facebook Analytics for Apps, more social plugins, and spherical video.

You can learn more about these changes in the day one highlights in the Facebook newsroom.

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