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When you are in involved in a sales conversation, you might be asked for a recommendation or to share your opinion. Some professionals shy away from this….which can cost them the sale. Don’t be afraid to give your opinion when someone asks for your input. Giving an opinion communicates a great deal about your expertise and comfort level with what you know. It also acknowledges your experience and can actually propel the sales conversation forward, faster. Don’t be afraid to give your opinion. If a potential customer has asked for your ideas, they want to know what you think!