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When you scan through your client list, do you find that you like your clients? Do you feel a sense of interest, happiness, or enthusiasm when you see their names in your appointment book? Do you look forward to connecting with them for exchange of value for dollars? If not, it’s time to rethink your client focus and your marketing strategy. I used to think it didn’t really matter whether I liked my clients- after all, I was a *professional*, so I could work with anyone. While that might have been true, strictly speaking, nothing could contain the feelings of annoyance and dread when I would be scheduled to work with people I didn’t really like. Luckily, this didn’t happen often, but, sometimes, there was an immediate mismatch- and it didn’t get better over time. I know these clients felt it, too. If you would like to look forward to each day (after all, don’t they say, "do what you love & the money will follow"?), you want to be sure that you like your clients. Liking them has a huge positive effect- you’re willing to extend yourself a little further, support them a little more, and be more invested in their positive outcomes. You’ll be able to charge more, look forward to your work days, and your consultation or business process will proceed more smoothly. So what are you waiting for? Get more clients that you like, and gracefully let go of the others.