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It’s a good idea for every small business owner to periodically evaluate their current marketing strategies with a focus on pruning back what isn’t working so there is more time to focus on what is. If you’re anything like me, you may add new marketing avenues without having a system in place to track their effectiveness. Since marketing is crucial, but there isn’t always time to do everything you might like to do, it’s essential that you pare down your marketing avenues to the ones that are working best. Do more of what works, and you’ll have more money and more fun.