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When you are thinking about productizing your business, create 2-3 free items you can offer people as lead generators. These might be a free special (short) report, a free teleclass, email newsletter, or e-course. These should all be high value offerings with the lowest barrier to entry- making it easy for people to sign up, join in, and learn about you and your business. When you start with the free items, first, you can create a powerful sales funnel to gradually move people to higher levels of interaction with you and your business.