As a business owner, you probably want to create content faster.
You have a blog, a website, and social media that you need to keep relevant and updated, so you can stay in front of your target audience and keep them engaged and interested.
Yet juggling regular content creation with service delivery, product creation, and the other demands of running a business can feel overwhelming.
This can be even worse if you don’t feel that content is easy to create- that you’re not a very good writer, or that you don’t have the skills necessary to create videos, infographics, slideshow presentations, and so on.
Here are four ways you can create content faster:
Fortunately, there are a number of ways to create more content in less time. Here are a few tips and tricks.
1. Outsource
If you are spending too much time creating content, or can’t create certain types like videos or infographics, go to Fiverr, Upwork, or Freelancer (or similar sites) and hire someone who can do the work you need for a reasonable price.
Be clear about what you need. Write a script or show examples of what you would like your finished product to look like. Prices start at $5 and increase depending on how detailed the project, and whether or not you want a rush job.
When hiring an outsourcer, check their portfolio of work to make sure their style suits you. The best providers will be more expensive and you might have to wait a while. New outsourcers will be cheaper and you won’t have to wait, but the quality might not be high. On the other hand, you might find a real gem of an outsourcer you can train to work with you regularly. Working with an outsourcer multiplies your content output, enabling you to create content faster.
2. Private Label Rights (PLR)
PLR is one of the easiest ways to get a large amount of good quality content in short period of time and without paying a lot for it.
With PLR, you are buying the license to content which has already been written. It will usually take the form of articles, ebooks, and emails and so on. Once you buy the license, you can do almost whatever you wish to with the content according to the license terms.
PLR content is usually sold in limited quantities of perhaps 100 licenses. 98% of the people who buy are going to publish the content as-is. Be part of the smart 2% and edit the content in such a way that it becomes uniquely your own. In this way, you can avoid a Google duplicate content penalty. Move around paragraphs, add examples, change a few words, and you will have unique content in a matter of minutes. PLR content can also be used as an idea booster; where you take a PLR article and use it as a starting point for your own unique article. This is definitely an effective way to create content faster.
3. Guest Blogging
Guest blogging is one of the best ways to get user-generated content. It is free, and will often also help generate more traffic as your guests show off their work. If you allow comments on your blog, check out who is interacting the most and whether or not they can write well. Then invite them to become a guest blogger and regular contributor. It can take some time to set up these kind of guest-blogging relationships, but if you have a growing blog, and an engaged audience, you probably can find guest bloggers to contribute to your site.
4. Repurposing
Check your traffic logs to see which content is the most popular. Take that same content and make it new. Transform an old article into a new format, such as a video or a checklist. Turn it into a presentation. Record it in audio. The additional benefits of this are that your visitors may prefer to access your content in multiple formats, and, too, these additional formats are indexed individually by the search engines. This means you can take one great idea, turn it into multiple formats, and benefit in many ways. Check out this blog post if you could use some ideas for repurposing your content.
Try these four methods you’ll be able to create content faster.
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