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One aspect of fee setting is being comfortable in stating your fees. If you have any doubts about what you’re charging, and why- this will be the place were your doubts are likely to become evident to others. If you can’t state, comfortably, what you charge, there are two ways around this: first: practice. Some clients have practiced stating their fees and looking into a mirror at the same time- for some of them, this worked well. If you try this, and it doesn’t work for you, you can try this option: charge a fee that you can comfortably and easily state right now. And then work your way up to your desired/ideal fee range from there. If you’re comfortable stating your fees, no matter what they are, this confidence will translate to your customers. When your customers feel confident in you, they will be happier and more satisfied about working with you.