Commit to a plan for at least 6 months.

When you’re creating or revising your marketing plan, build in a long term view by planning to stick with your plan for at least six months, and a year is preferable. If you diligently focus on selected marketing avenues for at least six months, you’ll have enough information to decide if you should keep doing what you’re doing or switch to something else. Inherent in this approach is the understanding that you must select marketing avenues, initially, that you can cultivate and grow over a six-twelve month time period. It’s never enough to run one ad. Are you able to commit to running one a month for six months? If not, for whatever reason, then advertising is not the correct marketing avenue to pursue right now. Follow the six month rule to give your marketing a chance to take hold and blossom.