Don’t be like the teleclass guy

So I joined a group for a teleclass today, as an attendee. I logged on a few minutes early and found a small group on the line already. What was interesting about this group is that there were maybe 5 or 6 people already on the line, and yet only one person was...

Ask people why they didn’t buy.

Even though it might be difficult to hear, it’s important to ask people why they decided not to buy. On your website, this can be done with a simple exit survey or email follow up. In the offline world, you might get the same information by surveying people,...

A confused mind always says no.

I was once told, "A confused mind always says no." This is relevant to sales because if you give a potential customer too many choices, he or she will almost always say no. I see this often in private service practices (such as coaching) where coaches have...

Shorten Your Sales Process.

To be most successful, your business requires a defined marketing plan (that you actually implement) and your business requires a sales process, by which you identify interested potential clients, follow up with them, and, eventually, convert them to paying clients....