by Dr. Rachna Jain | Successful Selling
I was speaking with one of my long-time clients today, and we came upon the issue of setting goals around sales and business growth. Surprisingly, this kicked off a deep and intensive conversation around whether sales goals were meaningful or relevant. It turns out...
by Dr. Rachna Jain | Successful Selling
As business owners, one of the areas we must be concerned about is how we differentiate ourselves from other businesses offering the same kinds of services. Everywhere you look, you have hundreds of options for people offering search engine optimization, video...
by Dr. Rachna Jain | Successful Selling
People often confuse value with price. They aren’t the same. Though what is the difference between the two and why does it matter? Don’t they always go together? Not necessarily. One of the first questions people often ask when they want to purchase...
by Dr. Rachna Jain | Successful Selling
I’ve recently been thinking about purchasing a new laptop. I was looking for something fairly common- 15.6″ screen, Windows 7, lightweight and with good battery life. I had been considering my options for a few weeks, and finally decided to purchase...
by Dr. Rachna Jain | Successful Selling
One of the biggest challenges we entrepreneurs face today is keeping sales coming in. With the current economic situation, it becomes more and more crucial that we each use all of the tools we have to sell more. No matter what your business, you are first a marketer,...
by Dr. Rachna Jain | Successful Selling
One of the biggest challenges we entrepreneurs face today is keeping sales coming in. With the current economic situation, it becomes more and more crucial that we each use all of the tools we have to sell more. No matter what your business, you are first a marketer,...