Conversion Optimization | Profitable Popularity

3 Metrics of Influence

by Dr. Rachna Jain | Conversion Optimization

The subject of metrics and measurement is not one of the sexiest topics a small business owner wants to consider. Numbers around visits, subscribers, time on site- and so on- can be somewhat confusing (at best) and dry and boring (at worst). Yet, you must pay...

What Metrics Should You Measure?

by Dr. Rachna Jain | Conversion Optimization

I have some of the smartest clients in the world. Yes. Seriously. These are people who are completely brilliant at what they do- they are often very well known, and have communities numbering in the thousands. Yet, even these very well known brilliant people have...

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3 Metrics of Influence

What Metrics Should You Measure?

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