How Split Testing Tools Work

How Split Testing Tools Work

Split testing tools work in a number of ways, based on what you are testing. As I mentioned in this article: What is Split Testing, testing is one of the most important skills any business owner or online marketer can learn. This is because tracking your results and...
What is Split Testing

What is Split Testing

Split testing (or A/B testing) is type of conversion testing where two variations of a website page are compared against each other for certain key metrics. The specific metrics depend on the purpose of the split testing, but usually the goal of split testing is to...
Your Membership Site Team

Your Membership Site Team

When looking to create a membership site, you want to have at least these six people on your team: 1. An Assistant with Experience of Membership Sites Your assistant will be invaluable in helping you create your membership site and keep it running. If you don’t...
Website Design for Conversion

Website Design for Conversion

When an entrepreneur asks about website design for conversion, I know they are serious about their online presence, and about using every online asset they have to generate leads and sales. ​There are many people offering website design services, but not all of them...