by Dr. Rachna Jain | Conversion Optimization
Split testing tools work in a number of ways, based on what you are testing. As I mentioned in this article: What is Split Testing, testing is one of the most important skills any business owner or online marketer can learn. This is because tracking your results and...
by Dr. Rachna Jain | Conversion Optimization
Split testing (or A/B testing) is type of conversion testing where two variations of a website page are compared against each other for certain key metrics. The specific metrics depend on the purpose of the split testing, but usually the goal of split testing is to...
by Dr. Rachna Jain | InfoProduct Creation
There is no one right answer to how often you should create a new product. It depends on the nature of your business and how long it takes to put together a high-quality new product that will impress your prospective customers. Having said that, regular product...
by Dr. Rachna Jain | InfoProduct Creation
More than 80% of people want to write a book, yet there is some confusion about the best online publishers to use. This article shares six online publishers you can consider for your next book- whether it’s your first, or your tenth. Amazon’s Kindle program is...
by Dr. Rachna Jain | InfoProduct Creation
When looking to create a membership site, you want to have at least these six people on your team: 1. An Assistant with Experience of Membership Sites Your assistant will be invaluable in helping you create your membership site and keep it running. If you don’t...
by Dr. Rachna Jain | Conversion Optimization
When an entrepreneur asks about website design for conversion, I know they are serious about their online presence, and about using every online asset they have to generate leads and sales. There are many people offering website design services, but not all of them...