by Dr. Rachna Jain | The Art of Self Promotion
Tip #9: Use client case studies or examples. One of the best ways to subtly showcase your expertise is to use client case studies or examples. People want to know two things: have you helped others with similar problems? and, if so, how did you do it? The well written...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #8: Find places to present on your topic. Speaking to any group, no matter how small, can help establish you as an expert. This can lead to greater referrals and connections to a wider audience. You don’t need to be the best speaker that ever lived, but do...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #7: Teach workshops or seminars. From a young age, we’re all primed to view teachers as experts. If you have knowledge that would benefit others, consider teaching workshops or seminars to share your expertise. Similar to writing a book on a topic, teaching...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #6: Network at every opportunity. You can boost your reputation and influence by speaking to those people who are "spheres of influence"- meaning, they know a lot of people and can connect you with them. Focus on making meaningful connections and on...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #5: Join associations. Joining relevant professional associations enhances your credibility and visibility. Be an active member. Build your reputation among your peers, for they may become a useful source of referrals for you in the future. Share your resources...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #4: Learn how to write press releases. Send out at least one per quarter. There is a skill to writing press releases, and there are many good resources to help you write them effectively. The key is to write them effectively AND to send them out regularly. At...