Social Media Marketing | Profitable Popularity

Does Instagram Work Better for Some Businesses Than Others?

by Dr. Rachna Jain | Social Media Marketing

Instagram can work for all businesses, but it can work better for some businesses than others. This is because it is a highly visual social marketing platform similar to Pinterest. So while it is true you can post a range of pictures to your Instagram account even if...

2018 Social Media Marketing Trends

by Dr. Rachna Jain | Social Media Marketing

Social media is booming, and shows no signs of slowing down. This means social media marketing offers even more opportunities for the savvy marketer willing to spot trends and adjust their campaigns to make the most of them. Facebook Facebook will continue to be the...

The Best Time To Post on LinkedIn

by Dr. Rachna Jain | Social Media Marketing

The best time to post on LinkedIn is important to know, especially if you are using LinkedIn for business purposes; whether you are focusing on building credibility with your audience or if you are focusing on lead generation. Post at the wrong time, and your...

How to Optimize Your Social Media Campaigns for Better Results

by Dr. Rachna Jain | Social Media Marketing

How to Optimize Your Social Media Campaigns for Better Results Online marketing changed drastically when social media was born. Prior to that time in about 2008 or so, the main ways we had to promote our businesses online included article directories, website...

[Free Gift] 7 Simple Strategies to Boost Your Facebook Engagement

by Dr. Rachna Jain | Social Media Marketing

I have been busy working on the content and training for my upcoming program, How to Build Your Facebook Audience From Scratch. This program will help you build a bigger Facebook audience in just 6 weeks, no matter where you are starting from now. As part of that...

How Can You Build a Business If You Can’t Get Any Attention?

by Dr. Rachna Jain | Social Media Marketing

How can you build a business if you can’t get any attention? That has been the question on my mind and heart for the past few weeks, ever since one of my clients- a smart, talented and ambitious entrepreneur- asked me this in one of our calls. We had been talking...

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