by Dr. Rachna Jain | Social Media Marketing
The four main goals of any online business are to build brand and get traffic, subscribers and sales. Instagram can be an ideal site for accomplishing all of these goals – provided that you match each marketing piece you create to one of these goals and give...
by Dr. Rachna Jain | Social Media Marketing
Instagram ads are now administered through Facebook, offering an unprecedented opportunity to connect with your target audience, and at an affordable price per click as well. Here are nine ways to get the most from your Instagram ads. 1. Set a Goal Before you run any...
by Dr. Rachna Jain | Social Media Marketing
Instagram can work for all businesses, but it can work better for some businesses than others. This is because it is a highly visual social marketing platform similar to Pinterest. So while it is true you can post a range of pictures to your Instagram account even if...
by Dr. Rachna Jain | Social Media Marketing
Instagram is such a popular platform for image/photo sharing that many marketers forget it is also a video-sharing platform. Instagram also recently added a live videos feature, which can help businesses connect with their target audience like never before. Instagram...
by Dr. Rachna Jain | Social Media Marketing
Instagram stories evolved in imitation of Snapchat’s stories, which allow businesses to engage their customers and prospects by creating a series of images in order to tell a story. Instagram Stories Revealed The important thing to remember about stories is they are...
by Dr. Rachna Jain | Social Media Marketing
Instagram is a fun app that allows users to share and comment on photos. But can it really be used to drive traffic? Getting traffic from Instagram isn’t as straightforward as some methods, but it can be done. In fact, when used correctly, Instagram can be a wonderful...