Creating an Effective Contextual Marketing Strategy
A solid contextual marketing strategy is a method by which companies can drive engagement. It relies on using a combined approach of content and advertising. In today’s ultra-competitive marketplace, there’s a compelling need for businesses to focus on audience...
What is Contextual Marketing
Contextual Marketing and How It Can Grow Your Business Contextual marketing addresses the number #1 challenge for both publishers and brands today; capturing the attention of users without disrupting their online experience. While many consumers ignore ads, there’s...
Website Retargeting: Three Goals to Consider
Website retargeting didn’t exist when I began working online 21 years ago. Now, though, it’s become a cost-effective and efficient way to turn browsers into buyers. Though you need to set the right metrics for your website retargeting to be certain...
7 Tips for Improving Your PPC Campaigns
Creating an effective PPC campaign is an important part of doing business today, both online and offline. It doesn’t matter if your business is bricks and mortar or solely online; everyone needs to learn how to market their business on the internet, to the best of...Increase Your Revenue
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