by Dr. Rachna Jain | Email Marketing
2018 email marketing is still one of the most effective ways to connect with your target audience in order to build a relationship and make sales. Social media is a valuable marketing method, but works best in conjunction with email marketing to help you build a list...
by Dr. Rachna Jain | Email Marketing
An email marketing list can be one of the most important tool you use in your business. It enables you to build a relationship with your target audience and be able to mail them offers regular, for continuing sales and profits. Many people start out with a free...
by Dr. Rachna Jain | Email Marketing
Listbuilding with paid advertising is a valid way to build a targeted list of email subscribers. There are pros and cons to using paid advertising. It can be one of the fastest ways to build your list, but it can also be one of the most expensive, especially if you...
by Dr. Rachna Jain | Email Marketing
Email marketing segmentation is the process of dividing your email marketing audience into different “segments” or “groups”. You can think of this as dividing them into different lists, if that’s easier. Each group will get different...
by Dr. Rachna Jain | Email Marketing
In all the discussion of whether email marketing lives, or whether email marketing is dead, business owners sometimes get caught up in the big picture- at the industry-level- when it would be much more advantageous (and more profitable) to focus on their own...
by Dr. Rachna Jain | Email Marketing
Email marketing is becoming more refined, which, I think, is a reflection of our clients also become more refined. Today’s consumer is much smarter, much savvier, and much more skeptical, not to mention receiving a lot more email each day. As a business owner,...