by Dr. Rachna Jain | Lead Generation
How to Integrate Your Online and Offline Marketing Thinking about how to integrate your online and offline marketing? That’s a smart move, because combining digital marketing with offline marketing efforts takes the marketing game a new and exciting level. And,...
by Dr. Rachna Jain | Paid Traffic
Although context marketing (contextual marketing) was in development for approximately ten years before it was officially launched, many marketers continue to ask themselves whether contextual marketing is worth the time, effort, and cost. Everyone has an opinion, but...
by Dr. Rachna Jain | Paid Traffic
A solid contextual marketing strategy is a method by which companies can drive engagement. It relies on using a combined approach of content and advertising. In today’s ultra-competitive marketplace, there’s a compelling need for businesses to focus on audience...
by Dr. Rachna Jain | Paid Traffic
Contextual Marketing and How It Can Grow Your Business Contextual marketing addresses the number #1 challenge for both publishers and brands today; capturing the attention of users without disrupting their online experience. While many consumers ignore ads, there’s...
by Dr. Rachna Jain | Paid Traffic
Website retargeting didn’t exist when I began working online 21 years ago. Now, though, it’s become a cost-effective and efficient way to turn browsers into buyers. Though you need to set the right metrics for your website retargeting to be certain...
by Dr. Rachna Jain | Content Marketing
If you’re stuck about what type of content you should post on your blog, worry no more. There are so many types of posts you can use to help you come up with just the right content that will engage your audience, and help you convert visitors. Let’s look at some....