Is Context Marketing Worth The Investment
Although context marketing (contextual marketing) was in development for approximately ten years before it was officially launched, many marketers continue to ask themselves whether contextual marketing is worth the time, effort, and cost. Everyone has an opinion, but...
Creating an Effective Contextual Marketing Strategy
A solid contextual marketing strategy is a method by which companies can drive engagement. It relies on using a combined approach of content and advertising. In today’s ultra-competitive marketplace, there’s a compelling need for businesses to focus on audience...
What is Contextual Marketing
Contextual Marketing and How It Can Grow Your Business Contextual marketing addresses the number #1 challenge for both publishers and brands today; capturing the attention of users without disrupting their online experience. While many consumers ignore ads, there’s...
Website Retargeting: Three Goals to Consider
Website retargeting didn’t exist when I began working online 21 years ago. Now, though, it’s become a cost-effective and efficient way to turn browsers into buyers. Though you need to set the right metrics for your website retargeting to be certain... Increase Your Revenue
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