The Importance of Competitor Research

The Importance of Competitor Research

Few things in business are more important than researching your competition. When you know what they’re doing, why they’re doing it, how they’re doing it and the gaps in coverage that they have, you’ll be able to outshine and outlast them. Plus, it teaches you not to...
2018 Technology Trends to Watch For

2018 Technology Trends to Watch For

We’re solidly into 2018 and this post will wrap up our 2018 trends series. While we’ve already touched on trends specific to online business, email marketing, content marketing, and social media, this post is about general technologies which will continue...
My Favorite Digital Marketing Trends for 2016

My Favorite Digital Marketing Trends for 2016

2015 has flown by. 2016 is almost here. The new year brings a fresh and strategic approach to digital marketing. When we think of digital marketing, what we’re really looking at is the process of engaging with potential clients, customers, or consumers, through the...