by Dr. Rachna Jain | General
Few things in business are more important than researching your competition. When you know what they’re doing, why they’re doing it, how they’re doing it and the gaps in coverage that they have, you’ll be able to outshine and outlast them. Plus, it teaches you not to...
by Dr. Rachna Jain | General
We’re solidly into 2018 and this post will wrap up our 2018 trends series. While we’ve already touched on trends specific to online business, email marketing, content marketing, and social media, this post is about general technologies which will continue...
by Dr. Rachna Jain | General
Happy New Year! I hope 2016 is a year filled with health, happiness, peace and success for you and yours!...
by Dr. Rachna Jain | General
Just recently, I shared a few digital marketing trends for 2016 which I think will be important. In that article, I didn’t have enough room to talk about another trend, that of mobile payments. This is another trend that will be on the rise in 2016. As they...
by Dr. Rachna Jain | General
2015 has flown by. 2016 is almost here. The new year brings a fresh and strategic approach to digital marketing. When we think of digital marketing, what we’re really looking at is the process of engaging with potential clients, customers, or consumers, through the...
by Dr. Rachna Jain | General
I recently had the great pleasure to meet Mike O’Toole of the Launching Point podcast, and we spent a delightful hour or so together, discussing what it takes to get your business going- and why fear often derails people. They know they want to start a business,...