Are You Spending Strategic Attention on Tactical Decimals?
Are You Spending Strategic Attention on Tactical Decimals? You can spend an hour deciding where a link should appear. Or whether a call to action belongs in the post or the first comment. Or which thumbnail might earn a few more clicks. Any of those choices might...
Personalization Is Not Resonance
Personalization Is Not Resonance A message can know your name, identify your business, and reference something you recently wrote. It can be accurate in every detail and still give you no reason to care. That is the distinction between personalization and resonance....
Provenance Isn’t Perspective: Why Knowing Who Made the Content Doesn’t Tell You Whether Anyone Thought
Provenance Isn’t Perspective: Why Knowing Who Made the Content Doesn’t Tell You Whether Anyone Thought As AI-generated content becomes more common, we have become increasingly interested in provenance. Who made this? Was AI involved? Was it written by a person? Should...
Before You Personalize the Message, Recognize the Person
Before You Personalize the Message, Recognize the Person I recently received outreach offering to help me attract more local salon clients and improve my hairstyling business. I am many things. A hairstylist is not currently among them. My work involves psychology,...
First Principles and Generative Density Are Not the Same Thing
First Principles and Generative Density Are Not the Same Thing First principles thinking and generative density describe different qualities of an idea. A first principle gives you something foundational to reason from. A generatively dense idea gives you many useful...
Understand The System
The Findability Map
A clear guide to building work that can be found, understood, and trusted in an AI-shaped search landscape.
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