As you build your online business, no doubt you’ve heard about the importance of building an audience. People use many names to describe their audience—fans, followers, tribe—but the idea underlying all these terms is the same.
It’s about gathering together a group of like-minded people—YOUR people. It’s about creating engagement and connection in social media, and generating more relationships and connection from your networks.
As Seth Godin shares, “Marketing is a Contest for People's Attention."
ARE YOU CONFUSING YOUR AUDIENCE?
Unfortunately, most people go about the process of audience building the wrong way. They share general updates meant to appeal to everyone. They invite their friends to like their business page and then wonder why nobody is buying from them. They are stingy with their “likes” and “comments.” They unintentionally share cryptic, confusing, or too much information. And as a result, people just keep on scrolling by.
If you are a small business owner who is looking for ways to build visibility and credibility with your target market on Facebook, then you might be very interested in my new program: How to Build Your Facebook Audience From Scratch.
I’ve been noticing that there are hundreds of passionate and committed entrepreneurs—people with big hearts and big visions—who, by bad luck or lack of knowledge, just aren’t reaching the people they need to reach and are feeling frustrated and stuck in trying to build an audience from thin air.
HOW CAN YOU BUILD A BUSINESS IF YOU CAN'T GET ANY ATTENTION?
For instance, one of my clients has a fabulous self-development program. It focuses on helping uncover your internal blocks to success. I’ve seen the inside of this program, and it’s good—very, very good.
Yet my client has had trouble getting attention for her program. She posts regularly in social media—to crickets (that is, no response!)
She’s tried everything she can think of, and her posts still only get 1 or 2 likes, or sometimes none at all.
She came to our coaching call a few weeks ago and asked me how she could ever build a business if she can’t get anyone to pay attention to her.
That question got me thinking, because this wasn’t the first time I’d heard a similar kind of complaint.
And so by taking my M6 Profitability Model and breaking it down, step by step, we found what was missing.
I will never forget the day that this client emailed me, ecstatic because not only were people liking her posts—they were tagging their friends and sharing the post too.
Now, of course, liking and sharing posts isn’t the same as buying her program—you and I both know that.
But we also know that buying starts with getting attention and creating connection—and that was the missing piece in my client's updates prior to that point.
My client asked me if I’d be able to teach her step by step how to generate attention and create connection on Facebook. Since my few tips had already helped her so much, I decided then and there that I’d put together a training program for her—and that’s the same one I’ll be inviting you to in just a moment.
This program is one that I’m very excited about, because I believe it has the power to transform your online business and online presence—especially if you’re starting out with no (or little audience) and wondering what it will take to get people to pay attention and respond to you.
THIS CAN CHANGE EVERYTHING
I believe I have the key.
My Facebook Audience from Scratch program is a 6 week program (with one additional week of Q&A) that will give you a step by step process for creating your audience from scratch. We will focus on creating a strong foundation that you can continue to build on when the class ends.
In a series of 6 class meetings, we’ll work on the foundational elements for building your audience. Each class will build on the others, and, at the end of the class, you’ll have a clear and repeatable system that you can use, over and over again, to expand and grow your audience even more.
In fact, I used this system to take a brand new business page to 2500 targeted fans in just under two weeks. My best performing post on this page has been reacted to by almost 4,000 people- and has been shared 1600 times. This is for a brand new page, from scratch. It had no audience and no followers when it went live in late September, 2016. Imagine how having 2500 targeted fans could impact your business.
(And the best part of this strategy is that it's so easy to do.)
I've since repeated this process for 4 other pages as well, just to demonstrate that you can gather fans in any niche, and that it doesn't need to take a long time.
So back to the training program:
WHAT YOU GET
Aside from the 6 classes and 1 week of Q&A, you’ll also have access to a private class portal, where you can access additional training videos and your assignments and worksheets. We’ll also connect in a private Facebook group, so that you can ask questions between class meetings.
Here’s what we’ll cover in the 6 classes:
- Week I: Where To Find Your Ideal Audience Members & How to Reach Them
- Week II: Crafting a Compelling Offer For Your Audience
- Week III: Connection Strategy: The Organic Page Like Campaign (so easy!)
- Week IV: Connection Strategy: Like and Comment Generously
- Week V: Connection Strategy: Contributing to Facebook Groups
- Week VI: 5:1 Posting Strategy/Your Page Insights
- Week VII: What’s Next?/Q&A Call
All classes will be recorded, and you will be able to download the trainings to add them to your personal library.
I’m offering this class as a beta program, which means that the course outline is subject to change—we might go faster or slower depending on the needs of the group, and I’ll be asking you for feedback along the way to make the class as powerful and effective as it can be.
The program is backed by my 1-Class Satisfaction Guarantee. Attend the first class, access all the additional training, and do the assignments. By the end of the first week, if you find the program is not for you, request a refund. It’s that simple.
As a beta member of the program, you’ll also get all future iterations of this course at absolutely no charge. This means you can benefit from any new audience building strategies I add in the future, without paying any more, ever.
In addition to the 6 classes, the bonus Q&A, the private Facebook group, the private training portal, preferred member status, access to future iterations of the course—and my 1-Class Guarantee—I’m also adding one more aspect to the class.
I WILL PAY YOU TO BE SUCCESSFUL
For every successful assignment you complete, I will pay you. Yes, that’s right. I really want you to be successful in this program, and so for every week of assignments you complete and turn in, you’ll get $10 sent to you via Paypal. In 6 weeks, you could potentially receive $60 if you do every assignment thoughtfully and turn them in. The decision around satisfactory completion will be at my sole discretion.
The only thing I ask is that if you do every assignment and have great results, that you give me permission to use your story as one of my case study examples for the future. It will be so inspiring for others to read about your success. I’m committed to working with you to be successful with this program, if you’re committed to doing the work.
So, with that, I want to extend a direct invitation for you to join me for the beta program of How to Build Your Facebook Audience from Scratch.
Class dates are:
- Tuesdays, 2pm Eastern
- November 1, 8, 15, 22, 29
- December 6, 13
Because of the very personalized attention I’ll be giving to this group, I’m limiting access to just 10 people.
The investment is $397 for the full 7 weeks, including all classes, the Q&A call, private Facebook group, private class training portal, 1-Class Satisfaction Guarantee, and access to all future iterations of this program. Plus, you can get $10 back via Paypal for each time you successfully complete a weekly assignment.
And, as a bonus, if you enroll by October 21, 2016, I’ll also give you a copy of a recorded interview on StorySellingTM that I did with best-selling author Dave Lakhani. Listen to this powerful training session where Dave walks you through creating a compelling story for your business. Being able to share a compelling story about your business is one of the first stages in getting attention. This call is valued at $97.
I want to make it as easy as possible for you to say yes to this program, so I’m offering two payment options—one paid in full, and the other across 4 payments. You can choose the one that suits you best on the checkout page.
Act now, so you can be sure to get your spot in my beta class of 10!
I can’t wait to help you build your Facebook audience from scratch!