Stop the Feast or Famine Cycle in Your Business

Your Profitability Blueprint solves your cash flow issues- forever.

Dear Friend,

If your business runs on a cycle of “feast or famine”, this will be the most important letter you ever read.

You will want to read this even if you’re currently in a “feast” cycle- with more work than you can handle; because it won’t be long, most likely, until you’re in a “famine” cycle again.

Why is that? Too many entrepreneurs- and maybe you’re one of them?- have bought into the idea that business goes in cycles.

That there are good months, and bad months, and your job, as an entrepreneur is to just keep working hard.

To put in long hours.

To hope and wish and pray.

While I won’t argue that there are cycles in business, the truth is that most businesses go through “feast and famine” for much longer- and more painfully than they need to.

When your business is built on an unstable foundation, it takes more effort and more work to reach and maintain sustainable profitability.

Why would you spend your time and precious life energy building up something that, like a sandcastle, gets knocked down by a wave each month and you have to start over again?

If you’re stuck in the cycle of constantly launching- or you’re stuck in the cycle of just not making enough money, you’re doing this the hard way.

Are you doing this the hard way?

Financial instability and uncertainty is the most stressful aspect of running your own business.

You feel uncertain.

You doubt yourself.

You make short-sighted decisions out of fear.

You feel like a failure.

Too many weeks of financial insecurity can crush your dreams and your soul.

You long for a business that lets you use your gifts, and lets you work with people who appreciate you.

Who enjoy working with you and pay you well, without complaints, because of the value you provide.

No matter how distant that possibility seems to you right now, it is possible.

There is an easier way

How do I know?

Because I’ve been exactly where you are.

Hi, I’m Dr. Rachna Jain. I’m a psychologist by training- and I consider myself an accidental entrepreneur.

I’ve owned my business for about 15 years now, and the first five of them were very stressful.

Here’s why:

• I was perpetually under-earning
• I spent too much money to keep my business running
•  I had big dreams but didn’t know how to reach them from where I was
• I worked very long hours
• My work-life balance was non-existent
• I felt frustrated and thwarted in my dreams of having my own business
• And I lived with constant, nagging financial stress.

Day after day. Year after year.

In reading that, you might be wondering… So if it were really that bad, why didn’t you just go out and get a job?

Well, lots of reasons, actually…

• I wanted to work for myself.
• I wanted to have the freedom to grow my business however I wanted.
• I wanted the earning potential I knew my business could provide.

And, perhaps most importantly… Because I had too many clients to close down my business, but not enough money to thrive from my business.

Sound familiar?

But that was then.

Now?

I have a business that is fun to own.

I work with clients I like- and I have just the right number of clients.

I earn much more from each client, I better manage my expenses- and my work/life balance is really, really good.

(In fact, I’ve been using my spare time to become skilled in metalsmithing and digital photography- my two most current passions.)

Here are a couple pictures of my recent pieces:

All this while I’m making more money year after year, and doing this with much less work.

You Can Have This Too

Imagine….

Your ideal clients seek you out and can’t wait to work with you.

You earn more for less work.

Your reputation grows and spreads and people have only good things to say about you.

You work when you want to, as much as you want to.

You have time to have a life.

You feel good about your contributions and the way you’re showing up in the world.

This is possible.

Let Me Help

The secret to building a profitable business like this rests on a system I have developed, which I call The Profitability Blueprint.

Your Profitability Blueprint is your customized pathway to building your business more easily and more sustainably.

The Profitability Blueprint is composed of three main components:

An in-depth psychological assessment of your current strengths and weaknesses as an entrepreneur. This will give us the foundation for where we can build on your strengths and how we can improve the areas where you are weaker. 

An in-depth two hour phone meeting to go over the current state of your business, including what you sell, how much you sell, your pricepoints, and your dream and vision for your business.

A series of 1:1 phone meetings over the next 8 months to help you build systems for attracting and retaining clients. These phone meeting will start where you are, and will help you build evergreen marketing and sales systems so you can easily and automatically attract new clients and generate recurring revenue

What Kind of Results Could You Get?