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One of the biggest assets to being a successful self promoter, in my experience, is being likeable. While there are definitely successful self promoters who gain from being shocking, rude, or cruel- this type of approach won’t work for most of the rest of us. When people like you, they are more willing to share information, listen to your ideas, and to value your input. The more likeable you are, the easier it will be to grow your business. How can you up your likeability factor? Listen more than you talk. Show interest in other people. Share your own stories in a joyful and fun way. Build bridges between yourself and others. Be open to creating new connections where-ever you go. If you take the steps to increase your likeability factor, you’ll find, as I have, that new business and new income flows in…like magic.