The Importance of Competitor Research

The Importance of Competitor Research

Few things in business are more important than researching your competition. When you know what they’re doing, why they’re doing it, how they’re doing it and the gaps in coverage that they have, you’ll be able to outshine and outlast them. Plus, it teaches you not to...
2018 Technology Trends to Watch For

2018 Technology Trends to Watch For

We’re solidly into 2018 and this post will wrap up our 2018 trends series. While we’ve already touched on trends specific to online business, email marketing, content marketing, and social media, this post is about general technologies which will continue...
Website Design for Conversion

Website Design for Conversion

When an entrepreneur asks about website design for conversion, I know they are serious about their online presence, and about using every online asset they have to generate leads and sales. ​There are many people offering website design services, but not all of them...