Are You Spending Strategic Attention on Tactical Decimals?
Are You Spending Strategic Attention on Tactical Decimals? You can spend an hour deciding where a link should appear. Or whether a call to action belongs in the post or the first comment. Or which thumbnail might earn a few more clicks. Any of those choices might...
The Best Thought Leadership Gives People Something They Can See With
The Best Thought Leadership Gives People Something They Can See With Some content is useful while you are reading it. It answers the question. Explains the concept. Gives you the steps. Helps you solve the immediate problem. Then you close the tab and move on. Other...
Personalization Is Not Resonance
Personalization Is Not Resonance A message can know your name, identify your business, and reference something you recently wrote. It can be accurate in every detail and still give you no reason to care. That is the distinction between personalization and resonance....
Provenance Isn’t Perspective: Why Knowing Who Made the Content Doesn’t Tell You Whether Anyone Thought
Provenance Isn’t Perspective: Why Knowing Who Made the Content Doesn’t Tell You Whether Anyone Thought As AI-generated content becomes more common, we have become increasingly interested in provenance. Who made this? Was AI involved? Was it written by a person? Should...
Understand The System
The Findability Map
A clear guide to building work that can be found, understood, and trusted in an AI-shaped search landscape.
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