by Dr. Rachna Jain | General
Few things in business are more important than researching your competition. When you know what they’re doing, why they’re doing it, how they’re doing it and the gaps in coverage that they have, you’ll be able to outshine and outlast them. Plus, it teaches you not to...
by Dr. Rachna Jain | General
We’re solidly into 2018 and this post will wrap up our 2018 trends series. While we’ve already touched on trends specific to online business, email marketing, content marketing, and social media, this post is about general technologies which will continue...
by Dr. Rachna Jain | Email Marketing
Listbuilding with paid advertising is a valid way to build a targeted list of email subscribers. There are pros and cons to using paid advertising. It can be one of the fastest ways to build your list, but it can also be one of the most expensive, especially if you...
by Dr. Rachna Jain | Content Marketing
As a business owner, you probably want to create content faster. You have a blog, a website, and social media that you need to keep relevant and updated, so you can stay in front of your target audience and keep them engaged and interested. Yet juggling regular...
by Dr. Rachna Jain | Conversion Optimization
When an entrepreneur asks about website design for conversion, I know they are serious about their online presence, and about using every online asset they have to generate leads and sales. There are many people offering website design services, but not all of them...