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The first step to be more attractive to clients is to do what it takes to get very clear on the value you provide. Most people forget this step, and then wonder why their marketing doesn’t produce like they planned. Instead of starting from the outside, start with the inside. Ask yourself: *Why am I good at what I do? *What are the traits/qualities that others admire me for? *What do people notice as my gifts? And yes, we all can find good, strong answers to those questions. Keep working with these questions until you’re very clear on the value you provide. Without this clarity, all your marketing is just busy work.