Artist’s dates to replenish your creativity.

There may be times in your business when you feel like you’ve already done everything you know how to do, and yet, still, your business isn’t quite where you want it to be (yet!). When this happens, I think of it as the "marketing well running dry." The bad news is that it can be uncomfortable and anxiety provoking. The good news is that it’s usually only temporary. One of the best strategies for refilling the marketing well is to engage in a relaxing, creative activity. Doing so allows you some space and time to relax and play- and gives your right brain a chance to play around with different ideas and connections, which can result in new insights and enthusiasm. If you feel like your marketing well is dry, or even a bit low, take yourself out for what Julia Cameron (Author, The Artist’s Way) calls an artist’s date. This is a relatively brief (2-4 hour) excursion with the sole purpose of refreshing your creative spirit. I take artist’s dates periodically (though not as much as I should) and I’ve enjoyed activities such as: visiting botanical gardens, going to an art museum, or having a picnic. These have been wonderful for resparking my creativity, and I think they can do the same for you. When you take the time to replenish your creative flow, you’ll find it easier to keep your marketing fresh and interesting.