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I was once told, "A confused mind always says no." This is relevant to sales because if you give a potential customer too many choices, he or she will almost always say no. I see this often in private service practices (such as coaching) where coaches have the right idea in terms of offering options- but they go way overboard in sheer number of options. I once visited a website which had no less than 12 combinations available. I felt a bit overwhelmed just reading about them. The lesson for you? Make sure your offers are clear, compelling- and concise. Offer no more than 1-2 options at a time. Help your prospects to remain clear, so they can say Yes! to you and your business.