The social media space is still relatively new, and constantly evolving. As a result, there is some confusion about what constitutes best practices in terms of sharing, participating, and networking within social media.
With the focus on being social, think of social media like attending a party- there are certain behaviors you should never do at a party, nor in social media:
1) Don’t be overdressed. If you want to participate successfully in social media, be sure that your approach fits the environment. Some sites are more relaxed and informal; so you don’t want to be too uptight or stuffy here. In contrast, other sites are more formal, and you want to match the tone. Just like you want to be properly dressed for a party, come “properly dressed” to social media.
2) Don’t assume that anything is private. Social media, like being at a party, allows rapid spread of gossip, rumors, and lies. If you share it, be OK with it being shared. If you’re not sure, say nothing.
3) Don’t talk about yourself all the time. Consider that interaction should always be a conversation- not a monologue. Just like nobody wants to spend time with a bore or a braggart in real life, the same goes for social media. Be interested.
4) Don’t steal recipes. Find your own way of being within the social media space; don’t try to borrow or completely copy other people’s styles without modification. It probably won’t work for you.
5) Don’t be (too) shy. You’ll always have a better time if you step up and socialize. This means meeting people, sharing your opinions, and creating dialogue. The best parties are where people have fun and make connections, the same goes for social media. Be interesting.